Facebook CEO Mark Zuckerberg assured that, despite the allegations, the company does not sell user data to advertisers.
Earlier, the Washington Post, citing sources, said that the US Federal Trade Commission (FTC) could impose a record fine on Facebook for not having provided the privacy of its users. According to the publication, a fine of more than $ 22.5 million will be imposed if the FTC decides that Facebook has violated the agreement, under which it undertakes to notify users and ask their permission to transfer their data to third-party applications.Facebook has repeatedly accused of violating this condition.
“We do not sell personal data, despite the fact that they often say that we do it,” Zuckerberg wrote in his column in the Wall Street Journal. In his opinion, the sale of data to advertisers is contrary to the interests of the company, because this reduces the “unique value of the service for advertisers.” However, he noted that Facebook has a very powerful incentive to protect personal data.
“There is no doubt that we collect some information for advertising, but this data is mainly important for the safety and operation of our service,” said Zuckerberg.
According to the head of Facebook, the basic principles of working with personal data are transparency, selection and control. He stated that the company should clarify how to use user data, and users, in turn, make a clear choice of how this data will be used.
Facebook has previously hit the center of a political scandal in the United States. The media reported that Cambridge Analytica, which collaborated with US President Donald Trump during the election campaign, illegally obtained data from 50 million Facebook users. Based on the collected data, researchers evaluated the political preferences of voters and showed them advertisements that directly fell into their area of interest. Later it turned out that the leak could affect 87 million users. In addition, Mark Zuckerberg was involved as a witness in the case of the so-called Russian “interference” in the US elections in 2016, which is being investigated in Congress and denied both in the White House and in the Kremlin. In particular, the company was criticized for the fact that its security policy allowed users to intervene in elections.